Updating Town of Vail Sign Code

The Town is currently seeking input on an update to the Sign Code in Title 11 of the Vail Town Code. The changes being proposed are to update the code to remove the sign distinctions based on content in line with Reed vs Gilbert. The scope of the update generally does not include increasing sizes, locations, or manner of display, but involves the way certain signs are regulated and classified. Please explore this Engage Vail site to find out more about the proposed changes and leave your comments. Click here for the latest Vail Sign Code detailed list of changes.



The Town is currently seeking input on an update to the Sign Code in Title 11 of the Vail Town Code. The changes being proposed are to update the code to remove the sign distinctions based on content in line with Reed vs Gilbert. The scope of the update generally does not include increasing sizes, locations, or manner of display, but involves the way certain signs are regulated and classified. Please explore this Engage Vail site to find out more about the proposed changes and leave your comments. Click here for the latest Vail Sign Code detailed list of changes.



  • March/April/May Update

    Over the course of late March and April the proposed Sign Code went in front of the Planning and Environmental Commission for review. Through these meetings, a number of changes to the proposed Sign Code were made. These included retaining additional signage for movie theaters, allowing a construction sign at each construction site entrance, reducing construction signage allowances to 8 square feet per sign, and reducing temporary signage allowances to 1 sign at 3 square feet for 14 days out of a year. Please see the updated Vail Sign Code Rough Draft for more detail.


    Additionally, in April, the Sign Code was reviewed by the Design Review Board in a work session. The main outcome of this meeting was a desire to clarify the DRB’s ability to regulate signage textural qualities such as the extent of lettering projection.


    The final ordinance for the Sign Code will be presented to the Vail Town Council for the first reading on May 18, 2021.

  • Sign Code Community Meeting Oct. 1

    This meeting was recorded on October, 1st. Thank you to everyone who participated in these engagement meetings! Town staff will now work on creating a rough draft of the new sign code to present to the DRB, PEC and TC. Stay tuned to this site for the official date of these board and council meetings.



  • Sign Code Community Meeting Sept. 29

    The Sign Code Community Meeting on Sept. 29 was recorded.

  • The latest Vail Sign Code detailed list of changes

    Click here for the latest Vail Sign Code detailed list of changes.

  • Primary Stakeholder Engagement Meeting Presentation

    The Primary Stakeholder Engagement Meeting on Sept. 17 was recorded.


  • Virtual Community Engagement Meetings

    The Community Development Department will be hosting two virtual community engagement meetings at the end of September/ beginning of October. The first of these meetings will be held at noon on September 29, while the second meeting will be held at 6 p.m. on October 1. These meetings will be identical in content and are intended to provide the community at large an opportunity to share their input on the proposed changes to the Town of Vail Sign Code. The meetings will begin with a presentation on the proposed Sign Code changes, which will include feedback gathered from the Primary Stakeholder Engagement Meeting, and will conclude with a Q&A where citizens can share their feedback.

    Below are links to attend for either of these meetings:

    September 29 at 12 p.m.: https://us02web.zoom.us/j/81167327074

    October 1 at 6 p.m.: https://us02web.zoom.us/j/88027510527

    Please contact Erik Gates, town planner at 970-479-2440 or egates@vailgov.com with any questions.

  • Town of Vail Looks to Update Sign Code with Input from Business Community

    The Town of Vail Community Development Department will soon be seeking input from the business community on an update to the Sign Code in Title 11 of the Vail Town Code. Changes are needed to address removal of content-related requirements as a result of the U.S. Supreme Court ruling in Reed vs Town of Gilbert. The scope of the update is not intended to include increasing sizes, locations or manner of display, but will address the way certain signs are regulated and classified. As envisioned, the code update will not require businesses to change how they currently use signage but may allow for more opportunity to creatively display information on the signage allowed.

    The town will host an online public stakeholder meeting the weeks of Sept. 21 and Sept. 28. Please visit our EngageVail.com site for information on this project along with an invite to the primary stakeholder meeting.

    Contact Erik Gates, town planner, at 970-479-2440 or egates@vailgov.com with any questions.